6 E-Commerce Tips to Improve Your Online Store’s Conversion Rate Optimization

The number one question you have to answer when someone new comes to your site is this: What’s in it for me?

What makes someone act?

There have been countless hours of study devoted to this question. Today, though, it’s usually considered in the light of sales: what will it take to help my conversion rates go up? Is there a way I can get more people to buy my product or service?

The answer is yes. And it’s not as hard as you think.

Here are six tips to improve your conversion rate optimization.

#1 Have a Strong Value Proposition

The number one question you have to answer when someone new comes to your site is this:

What’s in it for me?

“I’ve been working for a while on ways to tell people why they should use my e-commerce program, and I still don’t think it’s there yet,” said Nick Peroni of Ecom Empires. “But it’s definitely helped that we created a video on the sign-up page that lays out the value proposition clearly.”

When you’re trying to bring someone on board, don’t start with “Welcome!” or “Hello!” Tell them immediately why they should listen. Grab their attention instantly and tell them what’s in it for them instead of beating around the bush, and you’ll improve the likelihood they actually follow through on what you’re asking.

#2 Be Trustworthy

Why are you more comfortabl